Stephanie
Jackson
I help companies turn strategy into revenues by connecting marketing, technology, customer experience and execution.
With 30 years of marketing experience, my work sits on two pillars: leading digital transformation and shaping the marketing strategy that drives it. I bring structure, momentum and clarity, aligning execution with business goals to deliver real results.
Digital Transformation
Leading the shift to digital-first operations — modernizing platforms, automating customer journeys, and embedding agile ways of working across teams.
- 1 Re-designed and relaunched an eCommerce site generating 9-figure annual revenueAurora Cannabis
- 2 Grew eCommerce sales from 1% to 19% of total sales through improved digital product managementFido, Rogers Communications
- 3 Increased digital penetration and transaction volumes while reducing service calls by 20%Rogers Communications
- 4 Introduced new digital platforms (eCare, eShop, web portal) and converted the customer base to eBillingVodafone
Marketing Strategy
Turning business goals into a clear marketing strategy — from positioning and messaging to campaigns that measurably move revenue.
- 1 Grew campaign revenue by 50% through automated, segmented customer lifecycle campaignsAurora Cannabis
- 2 Designed and launched a loyalty program that increased revenue by 12% and cut churn by 64%Vodafone
- 3 Delivered brand rollout across all channels, over-delivering on awareness KPIsRogers Communications, Vodafone
- 4 Built multiple targeted sales funnels and marketing automation programs that grew recurring salesLes Formations Improov
Let's talk about your next growth challenge.
Open to consulting engagements and leadership roles in digital transformation and marketing strategy.